Thinking

Thinking out of the box: The key to innovation & creativity

By RED8 on 14 January 2021

In today’s fast-paced and highly competitive world, thinking out of the box is not just an advantage-it’s a necessity. The ability to break free from traditional ways of thinking and embrace new ideas is what separates visionaries from followers. But what does thinking out of the box really mean? How can we develop this skill? And why is it so important? Let’s explore.

Why should we think out of the box?

The phrase "thinking out of the box" is often used to encourage creative problem-solving, but what does the "box" actually represent?

  • The box is a mental boundary: A set of rules, beliefs, and limitations shaped by our past experiences, education, and societal norms.
  • It’s what we already know and are comfortable with.
  • When people ask us to think out of the box, they mean breaking past conventional thinking and exploring new, unconventional solutions.
Why is it important?
  • Encourages Innovation: All groundbreaking discoveries and inventions came from people who dared to think differently.
  • Solves Complex Problems: Many of today’s biggest challenges require fresh perspectives to overcome.
  • Gives You a Competitive Edge: Whether in business, career, or personal growth, those who think differently often lead the way.
Example

Steve Jobs revolutionized the tech industry by combining design and technology in ways that were never done before. He thought beyond the limits of existing technology and reshaped the way we interact with devices.

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What does it mean to think out of the box?

Thinking out of the box is more than just having "wild ideas." It’s about expanding your thought process, challenging norms, and developing unique solutions.

Characteristics of out-of-the-box thinking:
  • Innovation: The ability to introduce something new and impactful.
  • Creativity: Seeing possibilities where others see limitations.
  • Flexibility: Adapting to new ways of thinking and problem-solving.
  • Risk-Taking: Being willing to experiment, fail, and learn.
  • Vision: Seeing beyond immediate challenges to long-term opportunities.
Example

Netflix started as a DVD rental company but thought beyond traditional rental models. Instead of competing with Blockbuster directly, they pioneered the streaming service industry—an entirely new way to consume media.

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How do we train our minds for out-of-the-box thinking?

Thinking out of the box requires developing creativity as a skill. Here’s how to train your brain:

  • Practice Creativity Daily – Sketch, write, or engage in creative activities.
  • Brainstorm Without Limits – Generate ideas freely without judgment.
  • Flexibility: Adapting to new ways of thinking and problem-solving.
  • Learn from Different Fields – Gain knowledge beyond your industry.
  • Keep Adapting – Challenge yourself to try new approaches.
Example

Elon Musk applied knowledge from software, physics, and engineering to revolutionize the automobile (Tesla) and space (SpaceX) industries.

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How can we think outside the box?

Breaking free from traditional thinking requires conscious effort. Here are practical strategies to develop an out-of-the-box mindset:

1. Question assumptions
  • Ask yourself: "Why is this done this way?" and "What if I tried a different approach?"
  • Challenge norms and traditional solutions.
2. Connect unrelated ideas
  • Some of the best innovations come from merging different fields.
  • Example: Combining technology and healthcare led to wearable health devices like smartwatches that track heart rates and oxygen levels.
3. Experiment & take risks
  • Creativity thrives when we allow ourselves to fail and learn from mistakes.
  • Example: Thomas Edison failed 1,000+ times before inventing the lightbulb.
4. Surround yourself with creative minds
  • Being in a creative environment sparks innovative thinking.
  • Collaborate with people who challenge your perspective.
5. Expose yourself to new experiences
  • Travel, read, learn new skills, and explore different cultures.
  • New experiences broaden our minds and help us see the world differently.
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Where can we learn to think outside the box?

Creativity is not just an inborn talent, it’s a skill that can be learned and mastered.

How to improve your creative thinking?
  • Join Innovation Communities – Be part of creative groups that encourage fresh thinking.
  • Enroll in Creativity Courses – Take courses in design thinking, innovation, and problem-solving.
  • Attend Brainstorming Workshops – Engage in environments that challenge conventional thinking.
  • Follow Creative Thought Leaders – Learn from visionaries who have mastered innovation.
Branding Design.
Digital Storyteller.
Product Photography
Website & Mobile App.
Branding Design.
Digital Storyteller.
Product Photography.
Website & Mobile App.
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